Joe Ruback

ABOUT JOE RUBACK

Famous as the License Plate Guy, he is a New York Giants super fan who has risen to prominence for attending games wearing Giants-centric license plates. He has gained popularity on his licenseplateguy Instagram account for blogging about the NFL's New York Giants.

He first wore a license plate to a New York Giants game at age 16. He began regularly attending Giants games in 2003.

He attended every New York Giants home and away game between 2003-2018. He has been featured on the NFL Network and Good Day New York.

He paid tribute to his late father in an Instagram post.

He helped organize a charity softball game to benefit the Jay Fund alongside then-New York Giants linebacker Landon Collins .